Fashion, innovation and creativity: our participation in the AMI x IFM Prize

At humaya, we have always believed that fashion can be elegant, innovative and respectful of our planet.

It is in this spirit that we had the honor of participating in the prestigious AMI x Institut Français de la Mode (IFM) Entrepreneurship Prize, a competition chaired by Nicolas Santi-Weil, CEO of AMI Paris , and Alexandre Mattiussi, founder and creative director of the brand.

Photo: Pauline and Alisson - founders of humaya

Joining them is a jury of experts from the fields of fashion, photography, cinema, and interior design, including Anouck Duranteau-Leoper, director of Isabel Marant, and Sonia Sieff, renowned photographer.

This competition, which brings together entrepreneurs and students from the IFM's Fashion Entrepreneurship Center, represents a true platform of support and recognition for those inventing the fashion of tomorrow. For us, this opportunity was a fantastic chance to confront our vision with demanding experts, who challenged us on our concept, our digital strategy, our marketing plan, and our business model.

Photo: French Fashion Institute, where we are incubated

Our project is fully in line with a circular and responsible innovation approach; we have designed unique and modular accessories that allow us to transform our shoes to adapt them to all moments of the day. Thus, the same pair can accompany a woman from morning to evening, going from a casual look to a more sophisticated silhouette simply by changing a clip or a decorative detail.

Photo credits: Hélène Koch, S tudiocaravelh , of our FERNANDO denim slingbacks

These accessories, designed with lightweight materials and soft colors, perfectly embody the creativity and adaptability that are at the heart of our brand. Inspired by AMI Paris's innovative spirit, they bring a touch of originality and modernity while remaining true to our ethical commitment. Each element has been designed to be easy to handle, durable, and aesthetically pleasing, offering a unique experience to our customers who seek to combine style and responsibility.

Photo credits: Hélène Koch, S tudiocaravelh, of our FERNANDO denim slingbacks

Participating in the AMI x IFM Prize was also a source of inspiration and motivation. We were able to connect with other passionate project leaders, discover innovative initiatives, and appreciate the importance of communicative energy, so dear to Alexandre Mattiussi, to carry out a project with authenticity and conviction.

Photo credits: Hélène Koch, S tudiocaravelh

At humaya, we believe responsible fashion requires bold choices and uncompromising creativity. Participating in this competition has reinforced our commitment to offering shoes that are not only beautiful and comfortable, but also tell a story: one of respectful craftsmanship, a circular economy, and timeless elegance.

We look forward to continuing this adventure and continuing to develop collections that accompany active and committed women in all their moments, day and night, with style and awareness.

Because every step counts, for them and for the planet.

Photo credits: Hélène Koch, S tudiocaravelh